Key takeaways
- Update when the property no longer matches.
- A weak cover may justify a partial shoot.
- Measure conversion before and after.
Find misalignment
Refresh after renovations, furniture changes, new amenities or visible wear. An inaccurate gallery damages trust even when attractive.
Read commercial signals
Compare click or conversion decline with price and market. If the first images miss the main difference, test cover and order before reshooting everything.
Plan and measure
Define shot list, season, styling and objective. Keep baseline data and avoid changing photos, price and rules together.
Frequently asked questions
- How often should photos be renewed?
- There is no universal period; review quarterly and reshoot when experience or accuracy changes.
- Is changing the cover enough?
- Sometimes. Test the cover and first five images when the remaining gallery is accurate and complete.








